Destination MK (DMK), the city’s official tourism and information provider, is to help raise awareness of MK Gallery expansion via a new short film it has produced for the Visitor Information Centre (VIC) which serves the city’s tourists and the wider community. Steven Gordon-Wilson, Chief Executive of DMK, tells us about it:
“From this week onwards our new short film about MK Gallery will be visible 24-7 in the window of the VIC (facing John Lewis department store in centre:mk). It joins a show-reel of looped films promoting MK’s major attractions.
The film features MK Gallery’s Director Anthony Spira outlining the gallery’s current activities and signals the exciting range of exhibition and events that will be possible in the renovated and expanded building, serving bigger and broader audiences.
Our remit at DMK is to promote MK to a national audience, and inform them about the wealth of activities on offer when they get here. There is a great synergy between MK Gallery’s objectives and those of DMK, as the gallery is an important visitor attraction that feeds into the local economy, and has an international pull.
We can’t underestimate how important MK Gallery is to the cultural offer in MK as well as to the broader tourism piece. The exciting expansion plans will only enhance this and we’re pleased that we can shout about it in our real shop window as well as our online one!
MK Gallery are founder members of DMK and via our Marketing Group and Board work closely with our organisation on a number of projects, including the newly opened Visitor Information Centre.
Our marketing focus for 2016 is going to be heavily arts and culture based. As the creative minds of the city look ahead to IF:2016, MK Gallery’s reopening in 2017, and other cultural milestones, it seems clear that we should be shouting about what a cultural hotspot MK really is.”
As well as being available in the VIC the film can also be seen online at www.destinationmiltonkeynes.co.uk.