Behind the Scenes: Plus Tate Communications Group

Herzog & de Meuron 's Tate Modern extension.

Architects impression of Tate Modern extension  opening summer 2016.

Last Tuesday Communications staff from Plus Tate member organisations, including MK Gallery, convened at Tate Modern. The event gave us the opportunity to hear at first-hand how Tate staff are preparing for the launch of their extension to the Bankside building in summer 2016.

Along with attendees from Modern Art Oxford, Camden Arts Centre, Kettle’s Yard (Cambridge), Spike Island (Bristol), Nottingham Contemporary, Artes Mundi (Cardiff), Mima (Middlesborough), Turner Contemporary (Margate) , Mostyn (Llandudno), John Hansard (Southampton), Towner (Eastbourne), Fruitmarket (Edinburgh) & Centre for Contemporary Art (Manchester) we heard about Tate’s communications priorities, marketing and digital strategies and forward planning in relation to the extension.

It was encouraging to hear that Tate wishes to involve its Plus Tate partners in their celebrations as much as they can, and in particular to find ways of working together to signpost public and international media attention back out to its visual arts peers in the regions during the launch period.

We look forward to developing reciprocal communications with Tate and our other Plus Tate partners, and sharing knowledge and expertise, particularly in relation to capital expansion launch activities. The day concluded with the privilege of a hard hat tour of the new Herzog & de Meuron building, reaching its top floor viewing terrace as the sun was setting. Perfect!